GA4 additional value in Stape Analytics

In the GA4 additional value metric, you can see the additional GA4 value tracked due to bypassing ad blockers. It displays the total value of all GA4 purchase events without converting them into a single currency, in case multiple currencies are used. Only GA4 purchase events and the 'value' parameter associated with these events are included in the 'GA4 additional value' metric.

Please note that not all GA4 purchase requests processed through the server container are counted here, as the payload is unavailable for POST or batch requests (the request method is automatically determined, and you have no control over it).

Additional value refers to the sum of values from GA4 purchase events triggered by users with an active ad blocker at the time the event was sent.