| Before you begin, ensure that Snapchat web tracking is already configured on your site, whether it's implemented through a GTM container, embedded directly in the website code, or integrated via a plugin. This setup allows you to use existing web events. |
1. Create a Snap CAPI Gateway on Stape.
1.1. Create an account or log in to Stape. Click on “Create Gateway” in the Snapchat section.
1.2. Write in the gaps:
- Gateway name. You can create a random name.
- Admin email. This email will be used to manage your Snap Conversions API Gateway and can be different from your Stape account email. It should be unique for each Gateway.
- Server location. Select a location closer to your website visitors.
Click “Create Snapchat CAPI Gateway”.
1.3. Choose a subscription plan. Stape offers:
- 7-day free trial.
- Pay as you go plan - 10$/month per pixel.
- Ultimate plan - 100$/month for 100 pixels.
1.4. Wait till the status of your container is “Running”.
2. Connect your Pixel.
2.1. Click on “Finish Snapchat Gateway setup”. You will be redirected to the login interface of Snapchat Gateway.
2.2. In the Conversions API Gateway hub click on the left: “Add data source”.
2.3. Choose the account and pixels you’d like to connect and confirm your choices.
2.4. You will see the added pixel in your dashboard.
3. Optional: Add new pixels.
You can use a single Snapchat CAPI Gateway to set up multiple Snapchat pixels. Additionally, pixels from various Snapchat Business Accounts can be connected to the same CAPI Gateway, provided you have admin access to all the pixels.
The process is straightforward: configure your Snapchat CAPI Gateway, then add new pixels through the hub interface. Simply click on “Add data source”.
4. Test your setup.
As mentioned before, Snap CAPI Gateway uses web events to track data from the server.
4.1. Within 30 minutes of connecting your pixel to the Snap CAPIG hub, you should notice that the event count is no longer zero, and you should also see the names of the events that have been received.
4.2. You can also verify that events are sent correctly to the Snap CAPIG hub by checking the website console:
- Open your browser developer network tab on your site.
- Check that events were sent to your Conversions API Gateway URL (look at the screenshot below).
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